Stand Out Above the Crowd
Top-of-Mind Awareness in your Community
For 17 years, You! be the Judge has been creating for its lawyer sponsors trust, respect, a high profile in the community... and new clients.
“Many new clients walk into my office with a copy of the You! be the Judge column I sponsor in the local paper. Because they see my ad in a “public service” context, together with my photo, they feel they know me – and can trust me. ”
Sponsor You! be the Judge in Print and Online
14-categories of law
“Our name recognition skyrocketed the moment we started sponsoring You! be the Judge. Frankly our sponsorship has given us the best bang for our advertising buck!”
George Wright, Senior Partner AWOC 15-year sponsor
Expand Your Visibility Online
Post the Weekly Link to the Column On your Website,
Social Media Pages, E-Newsletter
“A great way to dialogue and keep in touch with your clients
– and clients-to-be.”
The Online Link
This Week’s Column: Get Those Cops Out Of My Trash!
“She was swathed in mink and diamonds. And fingering a wad of cash...”
Blanket Your Entire Community
with an Online
Add to your email contact list the local schools, community colleges, and senior residences, where You! be the Judge is a favorite teaching tool teachers and program directors use to entertain, energize and empower! Never forget, students have parents! And seniors have grown children!
Public Service Visibility
“I don’t know what you’re trying to pull, but when you ask me what I think, I feel good about me.”
Grade 11 Student – who speaks for all readers
Interactive Entertainment: The Hook
Engaging stories about real people
Based on actual court cases from around the world. Sometimes outrageous, sometimes hilarious,... always touching the human condition... and the human heart. It’s not surprising that You! be the Judge is read and debated by up to 91% of a paper’s readers... who see the lawyer’s ad every week!
“We were ‘new kids on the block’ when we started sponsoring this column. In 4 years we overtook the top firm in town with solid lawyering, strong visibility in the social clubs, and You! be the Judge played an important part in that visibility. (At Chamber - ‘Hey Dave, saw your column today. Have a moment to chat about the decision? I’ll call you tomorrow. I Have a similar problem.’ )”
Sliman Stander 4-year sponsor
“Feel Good About Me” The Magic
Turning reader into client
When the column invites the readers to ‘be the judge’, they are being told their opinion counts. They “feel good about themselves” This “feel good” morphs into trust and respect of the lawyer sponsor. It is no wonder that when a You! be The Judge reader needs a lawyer, the sponsoring lawyer’s name and face will pop into mind.
“The results have been absolutely amazing. People know who I am and what I am about, based on my ads which comment on these engaging columns about real people. I achieved in a few months a level of familiarity which would have otherwise have taken years.”
Marcia Matsui, Sole Practitioner 10-year sponsor
More You! be the Judge background info and marketing options:
14 categories of law • Testimonials • Spanish Mandarin Columns • Personalized Web Column • Radio • Video • Audio-Comic Strip (beta) • ADR • Classroom • The Icebreaker Game • Sample Ads • Local Celebrity • Revenues
Don’t Wait. Start expanding your Public Service Image in your Community
Contact Us to discuss how You! be the Judge with its multiple options can fit into your marketing strategy.