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You no longer need a lawyer
to sponsor You! be the Judge!
You! be the Judge
“Google-Style” Matchmaker Advertising
Match the advertiser’s business to
the “content category” of the You! be the Judge column.
For 15 years the You! be the Judge column has amused
and captivated readers with stories based on actual
court cases from around the world combining the sitcom, the courtroom
drama and the whodunit.
Click
to read these sample columns in 5 of our 14 categories of
law |
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Winning layouts samples for the You! be the Judge
column: |
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The Jackpot Double-Truck Combo
One sponsoring advertiser and column to the
right, Business and Professional Page to the left. |
Business Billboard
"Pin up" all the advertisers around the You! be the Judge column. |
An Award Winning Design
Each surrounding ad is captioned, so the reader
can see at a glance what the ad is all about. |
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Longevity
success with advertisers: It’s all about matching editorial
content with their business! |
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 Click
for Testimonials
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Lawyers have sponsored You! be the
Judge columns for 11-13-15 years. That’s because the
editorial content of the columns – law – match
their business – law. Not to mention that You! be the
Judge is one of a paper’s most heavily read columns.
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A
BREAKTHROUGH: Longevity success now possible with non-lawyer
advertisers as well! |
Click for Testimonials
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For non-lawyer advertisers, sell
them the "category" of columns that match their
business (e.g. Sports, Technology, Insurance...) – Only
6-7 ads per advertiser can multiply into 52 full pages of
advertising for the year .
– Don’t sell
your advertisers a random batch of You! be the Judge columns.
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Do sell them the category of columns
that matches their business.
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Easy to Sell, Easy to Administer, Easy to
Make Money
Follow these
3 simple steps to plan up to 52 weeks of advertising
Step
1:
Easy to Administer: All you need are two Excel sheets of our
52-Column Starter Batch to kick off the sales |
| Excel sheet
No. 1: 52-Column Batch sorted by the week in which each column
will appear |
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The first column of the spreadsheet identifies the week in which each You! be the Judge column will appear for easy reference.
Click icon to view in Excel. |
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Excel sheet No. 2: 52-Column
Batch sorted
by the 8 categories into which each column falls |
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The same Excel sheet is now sorted by category
of law.
Click icon to view in Excel.
The columns of this batch fall into 8 categories:
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Step
2:
Matching advertisers to each category |
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Click each column category above, then look for the following
link at the top of each page:
For example, click Employment and click for matching advertisers
and this is what you will get:
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Step
3:
Easy to Sell: Bring each category of the batch to its matching advertisers. They will see at a glance...
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 The titles of the columns in the category.
The weeks the columns and their ads will appear.
The layout of your choice with your prospective advertiser’s ad.
Bring these three pieces of information to the advertisers for easy selling! |
Easy
to Make Money:
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How do 6-7 ads lead to 52 full pages of advertising, a long lasting cash cow for sales reps and newspapers, and a great read for 84%-91% of your readers?
Sell one category of columns to an advertiser, and you’ve sold him/her 6-7 ads over the year.
Sell the same category to multiple advertisers and you’ve
sold up to 6-7 full pages of advertising over the year.
Sell all 8 categories and you’ve sold up to 52 full pages of advertising – quickly.
Non-lawyer advertisers should stay as long as lawyer advertisers have proven - 5-10-15 years. They won’t leave when your sales reps come calling with other special editions.
They will be able to read their favorite column in the paper for years to come! |
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“Claire, it’s a winner! You have done our work for us. Now all we have to do is go out and sell!”
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Contact
us for Google-Style Matchmaker Advertising
prices, how to get started or get further information. And
don’t hesitate to call us for a 5 minute tour of this
site.
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Check out You! be the Judge Videos - www.youbethejudge.tv
The perfect complement to your online content and You! be the Judge
"Google-Style" Matchmaker Advertising.
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